|
| |
Reasons for your own Web Site
- To generate awareness
A
website of your own will promote your organisation 24 hours every day, seven
days each week, and to the whole world. Nothing else offers this flexibility.
- To improve competitive advantage
One
of the reasons that small businesses go online is that a well designed website
for even a one man business can have just the same presence on the web as a
multi-national corporation. Communication, marketing and printing costs are
lower too, as is the cost of using full colour. Larger businesses see it as a
way to reinforce not only their brand (which is becoming increasingly
important), but also as a way to reinforce an image of leadership and
potential. All businesses see it as the key to keeping ahead of the
competition.
- To use email
Most
people get connected to be able to send and receive email. With email you can
send an electronic note or letter to someone at 9.00 and get a reply by 9.30
the same day. Sending an email takes only seconds. You can send the same email letter to say, 100 customers, for
less than the cost of one ordinary letter. The cost is no different if you want
to send an email to Australia, America, Amsterdam or Ashburton. It costs next
to nothing. And if you have your own
domain name your emails will have that added touch of professionalism. The
email message is instantly associated with your business rather than your ISP,
e.g. sales@harrygreen.co.uk looks more businesslike than
sales@harrygreen.demon.net
- To receive information
You
might also want to get connected so that you can receive information from the
Internet. Using a web browser programme, finding new suppliers, comparing
prices, and getting product specifications are all quite easy. It is as up to
date as to-day.
|
